What many observers failed to anticipate is the speed of change. From limited adoption, the industry has seen rapid growth in emerging industry.

One key insight comes from our reporting: what succeeded yesterday rarely succeeds now or in the future.

Organizations that focus too much on specific tools and not enough on culture and capability often struggle the most.

Over recent months, market leaders adapted noticeably in response to competitive pressure. This evolution shows the importance of remaining relevant in an increasingly dynamic market environment.

Key Points

• Emerging standards are reshaping the way that organizations handle operations.
• Traditional approaches about reliability need fundamental reconsideration.
• Competitive advantage is less driven by individual technologies and increasingly depends on organizational culture.